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Icarus Connect - Blog

Amazon underscores the importance of data in Santa Barbara startup acquisition

Amazon underscores the importance of data in Santa Barbara startup acquisition

In an article published by the LA Times, it is reported that the online shopping giant has purchased a startup housed out of Santa Barbara in an effort to improve its virtual assistance devices’ ability to answer questions from users.  The acquisition of the startup Graphiq, which was first started in 2009, is estimated to be at a value near $20 million.  So what makes this purchase so important to the analytic community?

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